Exclusive WFLA news sponsorships are available for a number of different news elements, including:


  • Closed Captioning offers LIVE closed captioning for the large population of hearing impaired viewers in the Tampa Bay area, allowing important non-scripted information such as weather to be communicated to an audience that can’t receive such information as easily otherwise. As sponsor, your company will build brand equity through invaluable exposure on Tampa Bay’s News Leader, PLUS the association that goes along with providing a public service to the hundreds of thousands of hearing-impaired people who need it.

  • Hispanic Closed Captioning offers LIVE closed captioning for the large population of Spanish-speaking, hearing impaired viewers in the Tampa Bay area, allowing important non-scripted information such as weather to be communicated to an audience that can’t receive such information as easily otherwise. As sponsor, your company will build brand equity through invaluable exposure on Tampa Bay’s News Leader, PLUS the association that goes along with providing a public service to the Hispanic community and the hundreds of thousands of hearing-impaired people who need it.

  • News Ticker: Viewers in a hurry can get their daily dose of the day’s top headlines in a scrolling news ticker at the bottom of their television screens, running throughout WFLA’s early morning news broadcasts. As a sponsor, your logo would be prominently featured at the bottom left of the screen (next to the news ticker) throughout the entire early morning news broadcasts.

  • Traffic Sponsorship airs mornings and weekends on News Channel 8, alerting Tampa Bay viewers to potential traffic tie-ups that may affect their commutes to work. WFLA uses a variety of means (such as listening to police and fire scanners, monitoring traffic cameras, driving cars, and flying helicopters or fixed wing aircraft) to collect information and enter into our systems. All of the information we obtain from these varied sources is combined together to provide you with the most complete, accurate, and timely traffic information possible.


  • Sports Ticker: Viewers in a hurry can get their nightly dose of the day’s top headlines in sports in a scrolling sports ticker at the bottom of their television screens, running throughout WFLA’s late news broadcast. As a sponsor, your logo would be prominently featured at the bottom left of the screen (next to the news ticker) throughout the entire sports coverage in WFLA’s highly rated late news programming.

  • Weather Sponsorship: aIn Florida’s ever-changing climate, along with the annual threats of hurricanes, weather is of key importance to Tampa Bay viewers. WFLA’s weather coverage is award winning, led by Chief Meteorologist Steve Jerve – the most popular and well known meteorologist for Tampa Bay. Your partnership with WFLA will affiliate your business with the #1 source for weather coverage. In addition, the high frequency of weather sponsor billboards will ensure high visibility for you!

  • Tampa Bay Events Calendar: informs viewers about Bay area non-profit, public events that will be occurring that upcoming weekend. As a sponsor of the Tampa Bay Events Calendar, your business will be positioned as a supporter of the community.