SUMMER AND WINTER OLYMPICS
WFLA News Channel 8 is the home of the Summer and Winter Olympics. Occurring bi-annually, the Olympics are always the highest rated television broadcasting events of the year. The Olympic Games have a unique power to capture and engage a valuable audience – often an audience that cannot be reached very easily via other traditional avenues of advertising.
Here in Tampa, WFLA News Channel 8’s coverage of the primetime Olympics usually delivers more audience than competitors WTSP, WTVT and WFTS combined. During the Beijing 2008 Summer Olympics 2008, NBC won EVERY evening in Primetime in household ratings and BOTH adults 18-49 and adults 25-54 demographics during all 17 consecutive nights of the games.
In addition, the Olympics is viewed by the most sought after consumers. These are consumers who have the disposable income to buy your products or service.
Upcoming Olympic Schedule
