WHY MOBILE?
There are two main mobile-marketing avenues for car dealerships to consider. The first and primary use allows dealers’ service departments to use a personalized reminder system that works with customers to remind them of scheduled maintenance, etc. This direct marketing utilizes an automated system that will track the customer base and develop a loyalty program on which people will rely. The service department can even send out messages with offers for discounts on regular maintenance services and track the redemption rates by customers!The second avenue allows car buyers to access product details, photos, and pricing simply by using their cell phone! Potential customers send a unique message (assigned to each vehicle) to the mobile shortcode 82672. After the message is sent, an automated response arrives to the phone with information about the vehicle including make, model, year, vehicle specs, contact names, numbers, or even a link to a mobile splash page (available on browser-enabled phones) that includes multiple interior and exterior photos and even click-to-contact phone numbers or e-mail addresses! Try the Demo by texting “MG3” to the number 82672. This is a great feature to use in conjunction with tired classified ads, too - include the text information in your print listing and watch your foot traffic increase dramatically!
TEXT MESSAGING FOR SERVICE DEPARTMENTS
You can advertise a text number “Service” (Auto Service) to 82672. Then a person texts in the return message can ask a question. “Do you own a “Toyota”?” Text back “YES” or “NO” this helps to define the prospect - If “YES” You can ask if they purchased from you- if “YES” then you can provide a special, money saving offer for your core customer. If they say “NO” you can share a different service special that may not be quite as high in value as the offer you would offer your loyal customers. Better yet, you could offer a better deal to non-clients in hopes of getting (and keeping) new clients. Combine this with you current Service Database- and now you can Blast Text Coupons to your customers anytime to push more service work.View a Demo! Text MG5 to 82672. Download this page
