#4: KNOW WHAT’S POSSIBLE

The standard “MyClub” package has a wealth of options and features, and we have carefully outlined them in the MyClub product and training sheets. If you have any questions about what is or is not possible with the system, ask us! If your client is excited about taking their marketing campaign mobile, then give us a call! We can show you a wealth of upgrades that are available - we can build mobile web sites, splash pages, coupons, interactive gaming pieces... the possibilities are endless, and we’ll be more that happy to help design a campaign well-suited for your client.

#5: ORDERING THE CAMPAIGN

Once again - this is all new territory. In order to make the product as easily accessible as possible, we have created a standard contract and insertion order. The insertion order should be filled out as completely as possible; in the “comments” section you should write a detailed description of the mobile campaign and concept. Please include the contact information for not only the sales rep, but also the business purchasing the product. (Please make sure the contact information is directly for the person who will be handling the MyClub operations). Once the contract and I/O are completely filled out, please route them to IMD AdOps, where they will be properly handled and completed in Richmond or routed to us accordingly.

#6: MARKET IT - on location, online, in print, on TV...

This is the most important step of all. Too many mobile campaigns fall flat and are under utilized because they are not paid proper attention. Text Message campaigns and loyalty-based marketing are not “set-it and forget-it” operations. They require a strong knowledge of both the business and consumer. Text Messaging is a very strong and effective tool that can bring about significant revenue increases - providing it is properly marketed.