PRODUCT DESCRIPTION
“Out & About” is Hernando Today’s weekend entertainment guide, bringing readers content features such as Weekend’s Best Bets, This Week’s Movie Pick, Weekend Theater and Weekend Sports Calendar, to name a few.
Our newly improved product is directly mailed to 13,400 homes in targeted neighborhoods on Friday. The section is also inserted in the Friday Hernando Today and 6,700 delivered to racks and stores for the Total Market Coverage reaching over 34,000!
Hernando Today circulation: Daily – 15,064 in ZIP Codes: 34601, 34602, 34604, 34606, 34607, 34608, 34609, 34610, 34613, 34614, 33523 & 34667.
Friday “Out & About” section: Direct Mail – 13,400 in ZIP Codes: 34601, 34606, 34607, 34608, 34609, and 34613
Total market coverage includes over 34,000 distribution including, Hernando Today, direct mail, rack and store delivery of Friday Out & About entertainment guides.
Source: 2006 ABC Audit and Hernando Today Solo – Tampa Tribune Circulation Dept. October, 2008
* TMC figures represent copies mailed on Friday from the Postal Service Quarter 2, 2008 plus rack delivery reports, October 2008
* TMC figures represent copies mailed on Friday from the Postal Service Quarter 2, 2008 plus rack delivery reports, October 2008
