Over the course of a week, we reach 74% of all adults in the DMA!
| Audience | % Reach | |
| WFLA (past week) | 1,946,600 | 57% |
| Tampa Tribune (past week) | 904,900 | 27% |
| TBO.com (past week) | 500,775 | 15% |
| Other Print Products* | 427,500 | 13% |
| Total Audience: | 2,507,00 | 73.5% |
| Audience | % Reach | |
| WFLA (past week) | 1,946,600 | 57% |
| Tampa Tribune (past week) | 904,900 | 27% |
| TBO.com (past week) | 500,775 | 15% |
| Other Print Products* | 427,500 | 13% |
| Total Audience: | 2,507,00 | 73.5% |